Is it Groundhog Day for your business?

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by Roberta Nadler

One beloved USA movie is the 1993 classic: Groundhog Day. Why? The anwser: the main character, Bill Murray,

gets many chances to Get it Right.

If you use promotional products, think “Groundhog Day” for your business. Can your

ROI (Rate of Return) on these products be improved? Always, the anwser

is YES. I firmly believe there is ALWAYS room for improvement!

Here are 3 tips to get started on the improvement thought process:

  1. Achieve. Have a CLEAR idea of what you want the product to achieve.
  2. Visual Impact. Imprint your logo, message or image bold and simple on the product.
  3. Context. Place your product intelligently in the context of a program, experience or campaign.

I will dive more into each point in more detail in future posts.

Best,

Roberta

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Roberta Nadler

I enjoy working with Clients with their Marketing, Promotions, and Promotional Product Selection. Also, I am an advocate for seniors, Speaker, and Avid Amateur Photographer. Mostly though, people know me for my positive attitude. Have been in Toastmasters for over 10 years and have enjoyed serving as our District Public Relations Officer. www.ConectTheDotsAdvertising.com Roberta@ConnectTheDotsAdvertising.com

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